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What Motivates LinkedIn Members to Engage With Your Content?

What Motivates LinkedIn Members to Engage With Your Content?

LinkedIn is not just a powerful Personal Brand / CV promotion tool, it has fast become THE Business-to-business social network with a reported 467 million users worldwide, which is the main reason why 94% B2B marketers use it to distribute content.

So What Motivates LinkedIn Members to Engage With Your Content? 

In June 2016, LinkedIn’s Marketing Solutions team surveyed more than 9,000 members across the globe to understand how people engage with content on LinkedIn. Safe to say ‘funny’ cat memes don’t feature!

Using this data, they have produced this really insightful infographic which should hopefully provide you with some content ideas for your lead generation and inbound marketing strategy.




LinkedIn Training

I hope this article “What Motivates LinkedIn Members to Engage With Your Content?” has provided you with some inspiration and ideas to help you generate new leads for your business. If you wish to receive more marketing goodness like this, don’t forget to subscribe to our newsletter – below.

Not sure how LinkedIn could work for your personal brand or organisation?  Elevation Marketing provides one-to-one and group training sessions for CEOs, Senior Executives as well as Sales and Marketing Managers, providing knowledge and practical experience on how best to optimise your LinkedIn profile / company pages including engagement strategies and content development.

For an informal chat contact Simon on 01642 688678 / 07846 690938 or email or you use our contact form here

Header image courtesy of Gratisography


With over 22+ years industry experience, Simon is a highly creative, commercially driven and professionally qualified sales and marketing consultant who specialises in planning and delivering strategic marketing campaigns. During his career he has worked on a number of large profile consumer campaigns for clients including Procter and Gamble, De Vere Hotels Plc (including Greens / Village Hotels), Stagecoach Group Plc and Barratt Developments Plc. Specific hospitality experience includes: He launched Elevation Marketing in 2014.