LinkedIn is not just a powerful Personal Brand / CV promotion tool, it has fast become THE Business-to-business social network with a reported 467 million users worldwide, which is the main reason why 94% B2B marketers use it to distribute content.
So What Motivates LinkedIn Members to Engage With Your Content?
In June 2016, LinkedIn’s Marketing Solutions team surveyed more than 9,000 members across the globe to understand how people engage with content on LinkedIn. Safe to say ‘funny’ cat memes don’t feature!
I hope this article “What Motivates LinkedIn Members to Engage With Your Content?” has provided you with some inspiration and ideas to help you generate new leads for your business. If you wish to receive more marketing goodness like this, don’t forget to subscribe to our newsletter – below.
Not sure how LinkedIn could work for your personal brand or organisation? Elevation Marketing provides one-to-one and group training sessions for CEOs, Senior Executives as well as Sales and Marketing Managers, providing knowledge and practical experience on how best to optimise your LinkedIn profile / company pages including engagement strategies and content development.
For an informal chat contact Simon on 01642 688678 / 07846 690938 or email firstname.lastname@example.org or you use our contact form here
Header image courtesy of Gratisography