Social Media Marketing, Pay-Per-Click, Social Advertising, Email marketing, SEO… we could go on and on and on… safe to say that you have a world of digital marketing options that lay before you. Choosing between them – or creating the perfect mix from them – can appear to be a nigh-impossible feat.
This is where inbound marketing steps in…
Yet such a powerful marketing medium demands the skills of many an expert and the harnessing of many a tool.
Things can get complicated, quickly.
If you’ve attempted or adopted just such an approach, then you might be considering outsourcing. Here we present five inarguably reasons why this may well be the best business decision you’re yet to make.
1. The digital world spins faster than ever
The ever advancing realm of technology has presented opportunity for businesses on unprecedented levels: social media, apps and smartphone ownership can, and has, transformed the ways in which businesses market to, and interact with, their target market.
Today, marketing is as personal as it is diverse, with the tools of the trade being equally as wide and varied, including email, websites, blogs, social profiles, eBooks, webinars and, well, you get the idea. This pace has been positively head spinning for many businesses; and for the company that has anything less than an in-house inbound marketing department, the challenge of staying up-to-date is nothing short of impossible.
For an inbound marketing agency, staying not only up-to-date, but ahead of trends, is their business; this knowledge is the literal lifeblood of an inbound marketing agency – without it, they’d go out of business.
When you choose just such a company, you cut out the need for a head-of-the-times thinking; for trial and error strategies that waste resources and money; and you gain instant access to the tools and strategies that, quite simply, work.
2. You need a fresh pair of eyes
Your business is your baby – you’ve nurtured it from a start-up into a fledgling company, and you’ve committed blood, sweat and tears to its progression. Such a commitment, and the demanding day-to-day tasks that must be undertaken can take away one thing that is absolutely vital in business: your objectivity.
Being able to see your brand through your target market’s eyes can be nigh on impossible when you’re so involved with your business.
An inbound marketing consultancy provides objectivity in abundance – acting as a fresh pair of eyes to ensure that your target market sees your company the way you do, and understands your brand in a way that, ultimately, makes the sale.
3. Outsourced marketing is like an in-house, full floor marketing department
Inbound marketing is effective because it taps into so many areas of marketing: blogging, email marketing, social media management, we could go on and on and on…
All of which means that there are many areas of expertise to be harnessed: graphic designers, copywriters, social media experts, web programmers and project managers.
Oh, and then there’s the list of tools, software and IT infrastructure that’s required.
Now that would take some serious investment if you’re to undertake inbound marketing in-house. At an Inbound marketing agency, all of this is at your fingertips, and the best part? They’ve sourced the very best of the best with expertise from industry-leaders – all going behind your campaign. Now just how can a single marketing manager possibly compare to that?
4. Hands-on training from inbound marketing experts
Whatever industry you’re in, it sure isn’t inbound marketing (why else would you be here, reading this?). Of course that’s not to say that your company couldn’t benefit from first-hand, industry insider knowledge of inbound marketing. And when you invest in inbound marketing, you should get more than outsourced experts who undertake work without a word – you should get hands-on training as to how this realm works, and moreover, how the methods and tactics of inbound marketing can be employed in-house.
5. The final word – getting down to the topic of cold, hard, cash
We’ll end on the most simplistic notion of all: handling inbound marketing, and more to the point – handling it yourself, is seriously expensive stuff. Yet it’s not just budgets that are better spent when outsourced, it’s also your time – as outsourcing leaves you free to focus on the day-to-day tasks that you’ll no doubt be busy with once the effects of inbound marketing kicks in.
I hope this article has provided you with some inspiration and ideas if you’re considering to outsource your marketing. If you wish to receive more marketing goodness like this, don’t forget to subscribe to our newsletter – below.
If you need ‘a fresh pair of eyes and ears’ to have a closer look at how your business markets itself, let’s meet for a coffee and an informal chat – there’s no charge.
Plus, if based in the North East, you may also be eligible for funding to help with the cost of almost any type of marketing support that will help your business to grow – from strategic marketing planning and web design through to social media management.