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Solarfold is a leading North East based specialist manufacturer of bi fold and sliding doors, and windows. The business designs and manufactures all its doors and windows from it purpose-built factory and showrooms in Gateshead.

The Brief:

  • Plan and launch a strategic marketing campaign aimed at increasing brand awareness of Solarfold Doors
  • Position Solarfold Doors as one of the North East’s leading manufacturers of bi fold / sliding doors
  • Increase awareness of the bespoke service, full project management service and purpose-built manufacturing facility based in Gateshead
  • Develop a proactive and measurable business development pipeline across digital (web, email, social media) and traditional marketing channels (direct mail, sales literature)

The Service:

  • Developed a new brand identity which was implemented across all marketing materials including stationery, signage and livery
  • Designed and developed a new mobile responsive website which featured image slider, video demonstration, image gallery and data capture forms.
  • Executed a lead generation campaign using social media (Facebook and Twitter); PR in key regional media; direct mail and lifestyle publication advertising.

The Results:

  • Increased brand awareness across the North East region
  • Increase in lead generation and new customer appointments
  • Increase in new customer engagement via website, telephone and social media
  • Increase in direct sales