Solarfold is a leading North East based specialist manufacturer of bi fold and sliding doors, and windows. The business designs and manufactures all its doors and windows from it purpose-built factory and showrooms in Gateshead.
- Plan and launch a strategic marketing campaign aimed at increasing brand awareness of Solarfold Doors
- Position Solarfold Doors as one of the North East’s leading manufacturers of bi fold / sliding doors
- Increase awareness of the bespoke service, full project management service and purpose-built manufacturing facility based in Gateshead
- Develop a proactive and measurable business development pipeline across digital (web, email, social media) and traditional marketing channels (direct mail, sales literature)
- Developed a new brand identity which was implemented across all marketing materials including stationery, signage and livery
- Designed and developed a new mobile responsive website which featured image slider, video demonstration, image gallery and data capture forms.
- Executed a lead generation campaign using social media (Facebook and Twitter); PR in key regional media; direct mail and lifestyle publication advertising.
- Increased brand awareness across the North East region
- Increase in lead generation and new customer appointments
- Increase in new customer engagement via website, telephone and social media
- Increase in direct sales